How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload
Description
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.
What you’ll learn:
-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.
-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.
-- Screens in Schools: The debate over EdTech and declining test scores.
00:00 We need your help! (Survey)
01:09 Thanksgiving Turkeys & Spatchcocking
04:08 Are screens ruining education?
10:06 Intro to Rich Bloom & Viral Nation
11:14 $37 Billion Creator Ad Spend
16:50 Interview: Rich Bloom from Tubi
17:35 Creating "Rabbit Holes of Fandom"
22:31 Tubi’s Deal Structures for Creators
25:24 Exclusive Shows & Creative Freedom
28:07 The Fox & Super Bowl Connection
31:58 Is Tubi competing with YouTube?
37:33 Acquiring Creator Libraries
42:58 Upload: Investing in Taylor Cannon
46:39 Upload: Agentio Raises $40M
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
United States
